White Rose Bridal is a family-owned boutique at 109 Monroe St in Newark's Ironbound district. Our in-house alterations team fits wedding gowns year-round, and that same expertise is available for prom dresses, quinceañera gowns, mother-of-the-bride dresses, bridesmaid dresses, communion outfits, homecoming dresses, Sweet 16 gowns, and any formal wear. No appointment needed. Walk in, get pinned, and pick up your dress looking like it was made for you.
What We Alter
- Hemming & length adjustments
- Bustle creation & fitting
- Full body fitting — bust, waist, and hips
- Sleeve alterations & custom sleeves
- Strap adjustments & custom straps
- Adding cups for support
- Corset adjustments & boning
- Neckline reshaping
- Lace appliqué work
- Beading & embellishment repair
- Waistline reconstruction
- Zipper replacement & repair
- Button replacement & closures
- Wedding dress reconstruction
- Wedding dress preservation
- Custom fitting & silhouette reshaping
Pricing depends on fabric, construction, and complexity. A chiffon hem and a double-layer hem are different jobs at different prices. Simple adjustments start at $50. You get an exact written quote at your first fitting — no surprises.
Not Just for Brides
Most alteration shops handle hems and zippers. We do that too — but our team is trained on couture bridal construction. That means we understand boning, corsetry, layered tulle, beaded bodices, and structured skirts.
We alter dresses for every special occasion:
- Quinceañera gowns — layered tulle, corset bodices, heavy beading, the works
- Prom dresses — from simple hems to full body reshaping
- Mother of the bride & mother of the groom dresses
- Bridesmaid dresses — we handle the whole wedding party
- First Communion & Confirmation dresses
- Sweet 16 gowns
- Homecoming dresses
- Gala, black-tie & holiday event dresses
Whether your quinceañera gown needs a custom bustle, your daughter's prom dress needs taking in, or your mother-of-the-bride dress needs the neckline reshaped — we treat every piece with the same care we give a bride on her wedding day.
How Does Pricing Work?
Every dress is different. A chiffon hem is a different job than a double-layer hem. Horsehair trim, beaded fabric, corset construction — each detail affects the price. That's why we quote each job individually at your first fitting.
Simple adjustments start at $50. You get an exact written quote before any work begins. No surprises, no hidden fees. Walk in with your dress and we'll tell you exactly what it will cost.
When Should I Bring My Dress In?
Bring your dress 2 to 3 weeks before your event. Most alterations take 1 to 2 fittings, spaced about a week apart.
Cutting it close? We offer rush service — call us and we'll tell you if we can make your deadline. We've turned dresses around in 3 days when the situation calls for it.
Common Questions
Do I need an appointment?
No. Walk-ins are welcome during business hours for all alteration types — prom, quinceañera, bridesmaid, mother of the bride, or any formal wear. If you want to guarantee a specific time, call ahead at (973) 638-2434.
Can you alter a dress I bought somewhere else?
Yes. We alter any dress regardless of where you bought it — online, another shop, or handed down. Bring it in and we'll take a look.
Do you speak Spanish or Portuguese?
Yes. Our team serves customers in English, Spanish, and Portuguese. Estamos en el corazón del Ironbound.
Can you handle a big quinceañera dress with lots of layers?
Absolutely. Quinceañera gowns are some of our favorite work — layered tulle, corset bodices, heavy beading. We handle the same construction on wedding dresses every day.
Do you alter mother-of-the-bride dresses?
Yes. We alter mother-of-the-bride and mother-of-the-groom dresses — hemming, bodice fitting, sleeve adjustments, neckline reshaping. Same expert team, same attention to detail.
Can you handle the whole wedding party?
Yes. Bridesmaids, mother of the bride, mother of the groom — bring the whole group. We offer a discount when 3 or more dresses come from the same wedding.
Where to Find Us
White Rose Bridal is at 109 Monroe St #112, Newark NJ 07105 — in the Ironbound, one block from Ferry Street. Street parking available. We're a 10-minute drive from Jersey City, Elizabeth, Kearny, and Bayonne.
Your Dress Deserves Better Than "Close Enough"
Call or walk in — no appointment needed for alterations. Our team will pin your dress, give you an exact quote, and have it ready before your big day.