Newark's Intimate Bridal Boutique, Est. 2023
We are the only boutique in Newark's Ironbound district carrying the full Calla Blanche Blanc collection. Five collections available, starting at $1,400. Appointments are free and private.
Most bridal shops rush you through racks of dresses, treating your appointment like a transaction.
We build a relationship, listening to your vision, understanding your story, and guiding you to the gown that makes your heart sing.
From the moment you walk through our doors, our team is dedicated to you. No rush, no pressure, just expert guidance and genuine care.
"Barbara, the owner, made me feel so comfortable the moment I walked through her door! I found my dress on my very first visit! White Rose was truly a one stop shop, they did a phenomenal job on the alterations and the design. Barbara and Lais are truly a dream team!"
— Samantha K."The best dress experience ever! Barbara made it such a wonderful experience! I didn't feel rushed and got to try on multiple dresses and veils. When I put my dress on I fell in love. Going to White Rose Bridal was such a great experience every time. I always left with a smile on my face."
— Imari"Highly recommended! Barbara was amazing in having me try what I don't like so I can have no regrets. I came in wanting a dress with straps and ended up leaving in this beautiful clean strapless dress. She's very accommodating and helps you out to the best she can."
— Jennifer F.Book your private bridal consultation and let Barbara guide you to the gown that was made for your moment.
Book Your Appointment →Or call (973) 638-2434
